Quick Facts
Data taken from the ADP 2018 Ad Effectiveness Study
Midwest - IN, KS, OH
Average sales revenue: $122,791
Percent of ads profitable: 99%
Typical customer purchase: $964
Annual phone calls: 237
South Central - OK & TX
Average sales revenue: $94,358
Percent of ads profitable: 99%
Typical customer purchase: $1,164
Annual phone calls: 174
Pacific - CA
Average sales revenue: $92,141
Percent of ads profitable: 98%
Typical customer purchase: $982
Annual phone calls: 185
Southeast - KY & LA
Average sales revenue: $81,560
Percent of ads profitable: 100%
Typical customer purchase: $845
Annual phone calls: 192
- For every $1 spent on the yellow pages, advertisers receive on average $33 in sales!
- Calls to yellow page advertisements has increased 32% in the past three years.
- 99% of advertisers receive more than enough calls & sales to see profit from their ad investment.
- The typical advertiser receives approximately 200 calls per year from their ad program.
- An advertiser spending $2,500 per year typically receives $90,000 in directly related sales revenue per year.
- Yellow page advertising performance is strongest in small to mid-size markets.
